DFP EDUCATION
 

SOLD OUT!

 

Advanced Business Method Group Mentoring

12 Week Program

with Ash Raddatz

CLASS STARTS

FEBRUARY 4, 2019

It’s time to put strategy & mastery into your DFP business

SOLD OUT!

 
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The February run of this program is sold out! Sign up on our mailing list below to receive updates on the next run!

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Program Overview

This program will be customized to the needs of the participants. The overview below is an example of how things will run (depending on the needs of the individual participants as well as the group).

This program spans 12 weeks and will include group learning experiences, actionable assignments & checklists as well as up to 5 group video chats and 2- one hour 1:1 video chats with Ash.

Part #1: Introduction + Identifying Needs of Each Individual & of the Group + Setting Goals & Planning

We will kick things off by identifying exactly how Ash can help you as well as how the group will work together. We will have open discussions about our feelings on business and the industry.

  • Analyze the current status of your business + individual questionnaire

  • Group goal setting video call

  • Break down barriers of what is holding you back + getting real about how to make it as a business owner

  • Explore your feelings about your business + your unique offer, your ideal version of success + getting there

  • Making the commitment to mastering your business

Part #2: Branding vs Marketing & How They Work Together

Learn about building a strong brand + brand promise and how to integrate that into your marketing

  • Understand the difference between branding & marketing and how they work together + are equally important

  • Identify your brand + marketing voice in order to tap into customer awareness levels

  • Create Brand position

  • Learn about the phases of marketing


Part #3: Market Analysis + Your ideal client

Explore what your market is really like by conducting research + create a marketing strategy

  • Learn about and identify your ideal clients + client personas and the fluid persona theory

  • Identify and quantify the value you bring / the problem your are solving for your clients

  • Use your market research to begin creating a marketing strategy

Part #4: A Marriage Between Online & Offline Marketing

Learn how to use a mix of online + offline marketing in order to get the clients you want

  • Understand the importance of the marketing cycle both on and offline

  • Build networks/relationships + strong communication + language tactics

  • Create a unique strategy + marketing system based on client touch points + relationship building + the marketing cycle

  • Learn about local / community marketing

  • Learn the importance of balancing your online marketing

  • Special SEO Guest

Part #5: Overcoming The Fear of Putting Yourself Out There

Master the importance of connection, communication & confidence

  • Overcome “I’m not” syndrome

  • Create a actionable plan to keep your business on track for years to come

  • Special Guest to join our chat to talk about fear and pushing yourself

Special Bonuses

  • A private Facebook group for in depth discussion, motivation and ideas

  • 5 Live video Group Q&A / Discussions

  • 2 - One hour 1 on 1 Live video discussions with Ash

  • Video chats are recorded and available for you to download so you can refer back to them again and again

  • Interviews with industry experts

  • Worksheets, Templates, Spreadsheets, etc.

  • And much more….

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What the community is saying about working with Ash 

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Working with Ash has been one of the best things I’ve ever done for my business. She has guided me through systems, pricing and marketing. I now feel more confident as a business owner.  I’ve re-evaluated everything and I now know exactly what I need to do to reach my goals. I feel more confident and in control of how to get there. Ash is awwwwwwwesome!!! I love her! 

- Bridget Eldridge, www.bridgeteldridgephotography.com

 

Ashleigh, your voice and your certainty helped me to see past all of the options out there and find my own path for my business.

Ashleigh is a gem!! Not only is she fun, warm, and friendly, she is also smart, and experienced...... she really knows her stuff!  She is very clear about how a Documentary Family Business can work, and has a broad range of tools and skills to help you find your own path to making your business work for you and help you define your goals. I took the ESDM class while doing a mentorship with Ashleigh, and I loved both parts.  I looked forward to every one-on-one meeting we set up. I was so glad that this was an ongoing process because it felt like she was there as I was growing to give me consistent feedback and support.  The mentorship was packed with information that was designed to help photographers gain clarity and develop strategies for business, and it provided us with tools that we will use again and again as our businesses grow. Having completed our mentorship and the ESDM class, I feel prepared to work, market and sell confidently.  I also feel as if I have a DFP friend out there whom I could reach out to for support in the future.

-Kristi Tamcsin, www.kristitamcsinphotography.com

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