Advanced Business Method Group Mentoring
12 Week Program
with Ash Raddatz
with Ash Raddatz
This program will be customized to the needs of the participants. The overview below is an example of how things will run (depending on the needs of the individual participants as well as the group).
This program spans 12 weeks and will include group learning experiences, actionable assignments & checklists as well as up to 5 group video chats and 2- one hour 1:1 video chats with Ash.
We will kick things off by identifying exactly how Ash can help you as well as how the group will work together. We will have open discussions about our feelings on business and the industry.
Analyze the current status of your business + individual questionnaire
Group goal setting video call
Break down barriers of what is holding you back + getting real about how to make it as a business owner
Explore your feelings about your business + your unique offer, your ideal version of success + getting there
Making the commitment to mastering your business
Learn about building a strong brand + brand promise and how to integrate that into your marketing
Understand the difference between branding & marketing and how they work together + are equally important
Identify your brand + marketing voice in order to tap into customer awareness levels
Create Brand position
Learn about the phases of marketing
Explore what your market is really like by conducting research + create a marketing strategy
Learn about and identify your ideal clients + client personas and the fluid persona theory
Identify and quantify the value you bring / the problem your are solving for your clients
Use your market research to begin creating a marketing strategy
Learn how to use a mix of online + offline marketing in order to get the clients you want
Understand the importance of the marketing cycle both on and offline
Build networks/relationships + strong communication + language tactics
Create a unique strategy + marketing system based on client touch points + relationship building + the marketing cycle
Learn about local / community marketing
Learn the importance of balancing your online marketing
Special SEO Guest
Master the importance of connection, communication & confidence
Overcome “I’m not” syndrome
Create a actionable plan to keep your business on track for years to come
Special Guest to join our chat to talk about fear and pushing yourself
A private Facebook group for in depth discussion, motivation and ideas
5 Live video Group Q&A / Discussions
2 - One hour 1 on 1 Live video discussions with Ash
Video chats are recorded and available for you to download so you can refer back to them again and again
Interviews with industry experts
Worksheets, Templates, Spreadsheets, etc.
And much more….
Working with Ash has been one of the best things I’ve ever done for my business. She has guided me through systems, pricing and marketing. I now feel more confident as a business owner. I’ve re-evaluated everything and I now know exactly what I need to do to reach my goals. I feel more confident and in control of how to get there. Ash is awwwwwwwesome!!! I love her!
- Bridget Eldridge, www.bridgeteldridgephotography.com
Ashleigh, your voice and your certainty helped me to see past all of the options out there and find my own path for my business.
Ashleigh is a gem!! Not only is she fun, warm, and friendly, she is also smart, and experienced...... she really knows her stuff! She is very clear about how a Documentary Family Business can work, and has a broad range of tools and skills to help you find your own path to making your business work for you and help you define your goals. I took the ESDM class while doing a mentorship with Ashleigh, and I loved both parts. I looked forward to every one-on-one meeting we set up. I was so glad that this was an ongoing process because it felt like she was there as I was growing to give me consistent feedback and support. The mentorship was packed with information that was designed to help photographers gain clarity and develop strategies for business, and it provided us with tools that we will use again and again as our businesses grow. Having completed our mentorship and the ESDM class, I feel prepared to work, market and sell confidently. I also feel as if I have a DFP friend out there whom I could reach out to for support in the future.
-Kristi Tamcsin, www.kristitamcsinphotography.com