3 SEO No-Nos for Photographers - By Jenna Christina

SEO for photographers

SEO (Search Engine Optimization) used to make me feel quite overwhelmed. But as the introvert that I am, with practically zero connections in my local area, I was determined to climb the Google ranks in order to get found by my ideal clients.

While there are a ton of things you can do to increase your SEO, there are also some practices we have that may hinder your Google search climb.

Let's take a look at 3 SEO No-nos so you can stay in the Google Game:

1. Do not keep changing your domain name

The longer your website domain's history is, the better – it’s kind of like building up your credit! Google wants to give priority to quality sites that have been up longer – the “new guy” will have to prove their worth by sticking around.

Changing your website domain also takes away the SEO juice from links out there that are directed towards your old website.

2. Do not link to your top level pages

Top level pages – pages that the top navigation menu has links to – should not be continuously linked to in your content. These are typically your home page, about page, contact page, portfolio etc. It is SO TEMPTING to add something along the lines of “Book your session here!” with a link to your contact page at the end of every blog post, but Google doesn’t like piling on links that people can already find at the top.

Instead, focus on linking back to relevant blog posts you’ve written previously that make sense with the subject matter you are writing about. For example I might blog a client Fresh 48 session, and add  “Check out this article on what a documentary Fresh 48 session is” at the bottom of the blog post.

3. Do not write like a robot

Everything you write should sound natural to humans - don’t force a jumble of keywords into your first blog post paragraph.

Instead, think of what is relevant for the client to know, write your heart out, and then go back and evaluate if you can add some keywords in there in natural ways (and whole sentences). I like to hit the location as well as what type of session it is. You could have “Gaby's newborn session in San Jose” as the post title and start off your post with “Gaby’s parents wanted an infant session while she was still in a sleepy snuggly stage, so I headed over to their home one sunny San Jose morning”. Google has gotten good at making connections between synonyms, and will know that newborn and infant refer to the same thing.

That’s all I have for you today!

Join me and fellow documentary family photographers for the 4 week mentored workshop Play The Google Game starting October 4th, to kick some serious SEO butt! 

 

San Jose based newborn and family photographer Jenna Christina will guide you through multiple steps that help you climb that Google search ladder so that you can get steady local traffic to your site – without paying for marketing. In the last week Seattle based family photographer Rachel Haynes will show you how keeping track of your analytics will help you really kick your google game into high gear.

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Even as small businesses, us photographers need to have a brand identity in order to know how and where to market effectively, to be remembered and to create an experience for our clients.

Figuring out and developing your brand identity is a process that can take some time and cost some money. Eeek! And as busy photographers and business owners, that may seem like a luxury we can do without. But the truth is, without a brand, you don't have a business.

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Your "About Me" Page... and why it is not really about you

You bought the website template, picked out your best images to showcase. It all looks nice. Now you have to tell people something about you. Eeek! You check out what other people have written on their "About Pages" and figure you should...

5 Questions Every Documentary Family Photographer Should Ask

5 Questions Every Documentary Family Photographer Should Ask

It's time to get real. Grab a notebook and pen. We want you to take a minute (or two) to answer the following questions (honestly)

ACCESS ALL CLASSES FOR FREE!! (for one lucky winner)

YES, It's true! We are giving away

ONE FREE SEMESTER PASS!

 

The winner will have full access to all 4 ten day crash courses and all 8 four week workshops in the entire Semester from August 2017 until February 2018. With the Semester Pass, you will learn how to:

  • get every aspect of your business in order from your branding, website, social media presence, google ranking, pricing, sales, customer service and business systems
  • manage your time & balance your life
  • face and work through your fears
  • find your artistic voice and refine your portfolio
  • find the funny moments in your work
  • understand the role of journalism and truth in your storytelling
  • explore and attract new areas of work including your local tourism market and birth photojournalism.

Bought separately, these courses are worth over €3400 and with the Semester Pass they are available at 50% off for just €1870. You'll get to keep all the written materials and videos to look at in your own time and refer to as and when you need. If you want to be a badass photographer in every aspect of your business and soon, then the Semester Pass is for you.

For your chance to win this prize, just enrol for any of the following workshops by Wednesday 9th August 2017:

Find Your Own Voice

Get Your Sh*t Together

Instagram for DFP

or invest in a Semester Pass 

Good luck!!