Wine Down Wednesday With Lisa Winner & Guest Susan Gibbs

For this month’s Wine Down Wednesday, Lisa chatted with DFPer, Susan Gibbs. Susan has an amazing backstory, so be sure to take a listen.

The outline for this month is not as clean this time, as the conversation ebbed and flowed a bit between topics, but here is a general idea of what we covered when.

0-2:30 - Chit Chat/Introductions

2:30-15:30 - History/Development of Juniper Moon Farms, the first yarn CSA in the United States

15:30 - Wall Street Journal, explosion of business due to word of mouth

18:00 - More Juniper Moon Farms discussion

27:00 - Creating your own story; Website discussion; keywords to avoid; websites to review (WATCH THIS)

Websites done well: Bridget Eldridge Felicia Chang tellchronicles.com

31:20 - Finding your Voice/Why, and why this is so important to your overall business success (WATCH THIS)

43:00 - Website writing; Showing the images you want to sell; why writing is so important

51:30 - Identifying your ideal client and sticking with them; "Narrow casting vs Broad casting"

52:30 - Ideation exercise; finding the authentic you

55:30 - Introduction of next months guest- Tawni Janvrin of Pomegranate Consulting. Tawni is a small business consultant who's goal is to help you create a thriving business from the ground up. She'll talk to us about goal setting, long term business planning, setting your structure up correctly from the beginning, and more. Tune in January 15th to hear.